AP
AskPaul
M
Money Made Simple
5-Year Revenue Model
Live
Partnership Revenue Projection — Ireland

A no-brainer pipeline.
Zero upfront cost to Paul.

Pre-educated, high-intent leads routed exclusively to AskPaul — at no cost, no risk, and no effort beyond an endorsement. Every assumption in this model is editable. Change any number and see the impact instantly.

AskPaul Year 5 revenue
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MMS Year 5 share (15%)
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Cumulative clients by Y5
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Blended rev / client
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Section 1
Users, funnel & partnership
Set active users per year, funnel rates, and rev-share. Everything cascades from here.
Wave 1 launch
Paul + tech scale
Wave 2 SME launch
SME + Wave 3 start
Colleges, LEOs, national
%
% of net new users per year who request a consultation. Existing users already in the funnel not recounted.
%
Pre-educated MMS leads convert at a higher rate than cold leads.
%
MMS % of all AskPaul commissions generated via MMS leads.
€
The goal the model tracks against — gap shown if not reached.
%
% of active clients and AUM lost each year. Applied to all renewal and trail income.
Section 2
Client profiles — Wave 1 vs Wave 2
Wave 2 SME directors buy a full bundle worth ~4× a Wave 1 employee client.
Wave 1 — Employed / Consumer
Employee profile
Aged 25–40. Pension and life cover are core. Smaller deals, high volume.
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avg initial commission per client
How this is calculated
Not included: pension trail (0.5%/yr) and life renewals (3%/yr from Y2) — these compound in the trail income charts.
€
€
€
%
€
%
Wave 2 — SME / Self-Employed
Director / sole trader profile
Business owner buying a full bundle — exec PRSA, key person cover, IP, investments, mortgage.
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avg initial commission per client
How this is calculated
Not included: pension trail (0.5%/yr), IP & life renewals (3%/yr from Y2) — all compound in trail income charts.
€
€
€
€
€
%
Wave mix per year
% of new clients who are Wave 2 (SME)
Y1 = 0% (consumer only). Grows as the SME module launches in Y2–Y3.
Y1: % Y2: % Y3: % Y4: % Y5: %
Section 3
Commission rates
Verified Irish market rates — conservative end of each range. Edit any rate.
Section 4
5-year summary
Why we're confident in these numbers

Every commission rate in this model is set at the floor of the verified Irish market range — life assurance initial is modelled at 100% where the market pays 130–150%, investment trail at 0.25% where 0.5%+ is standard. The 40% lead rate — meaning 40% of net new users request an AskPaul consultation — is the model's most aggressive assumption and the one most worth scrutinising. The justification: MMS users arrive having already completed a pension gap audit, seen their exact shortfall, and explicitly requested a call. They are not cold leads. They are pre-fact-found, high-intent prospects who have self-selected into the funnel. Even so, if the lead rate comes in at 20% instead of 40%, Year 5 revenue halves to approximately €5.4M — still a meaningful addition to AskPaul's book. The most powerful dynamic regardless of lead rate is that trail income compounds automatically: by Year 5, — of annual revenue is recurring trail growing without a single new client. Wave 2 SME clients — each worth — the initial commission of a Wave 1 employee — represent upside beyond the base case, not a requirement for the model to work.

Section 5
Revenue & client charts
All charts update live as you edit any assumption.
Annual revenue — upfront commissions vs recurring trail
Gold = initial commissions each year. Green = compounding trail & renewals. Watch green grow as the client book builds.
Client pipeline
Net new leads generated, new clients converted, and cumulative client book.
Trail income snowball — cumulative AUM
Pension & investment assets compounding year on year (left axis). Dotted line = annual trail income earned (right axis).
Revenue per client — Wave 1 vs Wave 2
Initial commission earned per single client. SME directors generate significantly more revenue per client.
Scenario: What if Wave 2 (SME) never materialises?
Full model revenue vs Wave 1 employee clients only. Wave 2 currently drives — of Year 5 revenue.
Customer lifetime value
LTV per client
Upfront commission + trail + renewals over the average client lifetime (1 ÷ churn rate).
Avg client lifetime
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= 1 ÷ churn rate
Blended LTV
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Across W1 + W2 mix
Wave 1 LTV — Employee
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Pension + life + mortgage
Wave 2 LTV — SME Director
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Full product bundle
Section 6
Year-by-year breakdown
Select a year to see clients, commissions by product, and MMS revenue share.
ProductW1 clientsW2 clients Net new commissionRecurring / trail Total this yearMMS share
MMS Direct Revenue
App subscriptions & sponsorships
Two additional MMS revenue streams independent of the AskPaul rev-share.
MMS is not solely dependent on AskPaul
💙 AskPaul rev-share
15% of all advisory commissions generated via MMS leads. The primary revenue engine — grows as the AskPaul client book compounds.
📲 App subscriptions
Users who don't convert to AskPaul clients within 12 months are offered a paid tier at €9.99/mo — budgeting tools, AI coach, tax tracker. These are power users who value the app independently of advice.
🤝 Sponsorships & affiliates
Non-competitive category partners — savings accounts (Raisin, Trade Republic), investing platforms (Trading 212), business banking (Revolut Business). Upfront brand visibility fee plus affiliate revenue per referral.
The sponsorship model is designed so that partners are never competitive with AskPaul. Savings accounts, investment platforms, and business banking tools sit alongside — not instead of — financial advice.
App subscriptions
%
Users who don't convert to AskPaul but pay for premium app access.
€/mo
Sponsorships — Year 1
€
Anchor sponsor launch. e.g. Trade Republic, Raisin, Revolut Savings.
%
Remainder is affiliate / performance.
Sponsorships — Years 2–5
€
€
€
€
MMS total revenue — all streams
AskPaul rev-share + app subscriptions + sponsorships stacked
App subscribers over time
Paying subscribers and annual subscription revenue
Sponsorship — brand vs affiliate split
Upfront brand fee (gold) vs affiliate/performance revenue (blue)
MMS cumulative revenue
Running total across all three income streams
Methodology & sources
Where every rate comes from
All rates are set at the conservative end of their verified Irish market range.
Pensions / PRSAs

Initial: 3% of first year annual premium. Verified range 3–7% — we use the floor.
Source: Irish Times citing Central Bank data; OneQuote.ie (CBI reg. 459006)

Trail: 0.5% of fund annually. Standard verified Irish rate.
Source: OneQuote Financial Brokers

Life Assurance / Protection

Initial: 100% of Year 1 premium. Market rate is 130–150% — we use 100%, conservative.
Source: lifeinsurance.ie; mortgages.ie

Renewal: 3% from Year 2. Verified Irish market rate.
Source: mortgages.ie commission disclosure

Income Protection

Initial: 100% of Year 1 premium. Wave 2 SME clients only.
Source: lion.ie (QFA Nick McGowan)

Renewal: 3% from Year 2. Conservative.
Source: mortgages.ie; Irish Insurance documentation

Investments / Wealth

Initial: 2.5% of lump sum. Market range 3.5–5% — we use 2.5%.
Source: Irish Times (Oct 2025)

Trail: 0.25% of AUM. Broker's verified share of the ~1% total trail.
Source: Irish Times (Oct 2025); BCA Life & Pensions CP116

Mortgages

Broker fee: 0.5% of loan, one-time. Verified range up to 1%.
Source: McGuire Financial (CBI regulated)

Overall approach

Every rate is at the conservative end of its verified range. Actual AskPaul revenues should meet or exceed these projections if the pipeline delivers.

All sources publicly available. CBI-regulated firms only. Figures correct as of 2025.

What this model does NOT include

No customer acquisition cost (CAC): MMS funds its own user acquisition through sponsorship revenue. This model shows AskPaul gross revenue — not net profit. AskPaul has zero upfront cost.

No adviser capacity cost: The model assumes AskPaul has sufficient adviser capacity to handle the lead volume. At Year 5 this is ~3,600 new clients — approximately 24 dedicated advisers at 150 new clients/yr each. Staffing cost is Paul's to model.

Mortgage saturation not modelled: The model assumes a consistent 25% of Wave 1 clients take mortgages each year. In reality this will taper by Y4–Y5 as the existing client base exhausts first-time buyer demand. Impact is modest but worth noting.

Wave 2 is upside, not base case: If the SME module and Revolut Business/LEO distribution channels do not materialise, Year 5 revenue is ~€5.9M not €10.7M. The model shows both scenarios in the Charts tab.

These exclusions are intentional and disclosed. The model is a revenue projection for AskPaul, not a full P&L.